In times of crisis, there is always this debate as to how can businesses stay relevant to its consumers, when you cant even transact. It is a crazy situation, a true one of its kind affair. We are hearing new trending words like social distancing and physical distancing which is actual becoming nightmare for many a businessman.
But with the advent of technology and social media especially, there is a so much a brand can do, during these tough times. Here are some real stories on how brands are staying relevant.
ID being a essential commodity in every Indian life, I noticed them launch a tech solution for consumers to get notifications whenever their favourite products get refilled in the shelf.
https://www.idfreshfood.com/store-finder/
Emirates Airlines, which i am guessing would be one of the most hit at this moment, has come out with a wonderful ad “Do you Remember” to stay relevant in consumers minds.
https://youtu.be/IRoAQ3dmOUw
Their promise as the world’s largest international airline, is that when the time comes back one day reconnect the world, they will fly you better than ever before.
Brands like Maverick & Farmer Artisan Coffee has started a 21 day cold brew recipe series. They surely are engaging it well with their consumers and the press is writing about it too.
https://www.instagram.com/maverickandfarmer/
Some other brands like Soulfull Foods and Again Smoothies have started doing contactless deliveries to deliver products to their customers addressing the hygiene concern.
https://www.soulfull.co.in/
https://www.instagram.com/p/B-glywMpoiw/
So yes, there is lots you can do to stay relevant, even when a consumer is not transacting with you. And we have started an initiative too at our end, which is pertaining to brands.
Do check out >> https://nevertoosmalltobrand.com/