Branding in today’s world is abused and it has become a four letter world. This is a classic case on how we have engineered a strong purpose for a Qatar based engineering and trading major.
Our role was to the take this brand to market with the refreshed new brand spirit. During our audits, we discovered that Coastal Qatar is an integrated engineering specialist who are committed to delivering excellence and incorporating passion into all that they do. The solution was centered around a strong articulation of the brand purpose in the form of The Challengineers.