Every July, I take a break. I step away from the busyness and ask myself: What did I really set out to do this past year? And where am I heading next?
It’s easy to move through life on autopilot by working, delivering and moving on. But without direction, without purpose, we’re just driving with no destination. And that applies not just to people, but to brands.
That’s one of the reasons I wrote Your Time Is Now. Not just for individuals stuck in a loop of waiting, doubting, or self-editing, but also for founders, marketers, and creative leaders trying to build brands that truly matter.
Because here’s the truth: the perfect time doesn’t arrive. You create momentum by starting. And brands need to stop waiting for the ideal moment to define their purpose.
If a brand has no purpose, what are its people aligning with? What exactly are its customers buying into? It’s never just the product. It’s the story. The comfort. The clarity. The promise.
Purpose isn’t fluff; it’s differentiation.
Take Patagonia. When they declared “Don’t Buy This Jacket” in their now-iconic ad, it wasn’t reverse psychology but a clear stand against mindless consumption. They weren’t selling outerwear; they were selling a mission.
Or Apple, which has always sold more than tech. Their “The Crazy Ones” campaign was a manifesto; a rallying cry for people who dare to think differently.
More recently, check out Google’s “Loretta” ad from the Super Bowl. It wasn’t about search features. It was about memory, loss, and love, all through the eyes of an ageing man trying to hold on to what mattered.
These brands show us that when purpose drives the brand, people feel it. They don’t just buy from you; they believe in you.
So ask yourself:
Is your brand bringing joy?
Is it offering the comfort of the familiar?
Is it solving something that’s been a pain for too long?
Or are you simply making noise in an already noisy world?
Because purpose is what turns intention into impact. It’s what fuels teams and earns customer loyalty. It’s the difference between being just another product and being a brand that’s remembered.
And it all starts by pausing to ask: what are we really here to do?
So what’s the larger purpose of your brand? What are you solving for your customers?
Until then, don’t wait for the time to be right. Make the time right. Your time is now.
Get in touch with us at @bloomboxbrandengineers
Explore more case studies at www.bloomboxbrands.com
Video Title:
Purpose Over Product: Why Brands Win
YouTube Description:
What separates a name from a movement? In a world flooded with products, the brands that stand out aren’t just seen but also felt. Because behind every meaningful brand is a reason to exist, a reason to start now, and a reason to keep going.
This is a reminder to stop waiting for the perfect time, and instead, build something with purpose, something that solves, connects, and lasts.
Get in touch with us at @bloomboxbrandengineers
Check out some of the case studies on www.bloomboxbrands.com
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#BrandPurpose, #StartNow, #PurposeDrivenBranding, #MeaningfulBrands, #BrandStorytelling, #BuildWithPurpose, #BrandStrategy, #YourTimeIsNow, #BrandIdentity, #MarketingWithMeaning, #CreativeLeadership, #VisionDriven, #EntrepreneurMindset, #BrandGrowth, #AuthenticBranding.
Tags
brand purpose, brand storytelling, build with purpose, branding strategy, purpose-driven marketing, personal growth, entrepreneurship mindset, your time is now, brand identity, brand positioning, meaningful marketing, authentic branding, creative leadership, business motivation, brand vision.